Xcel Brands, a leader in omnichannel retail sales, announced that it has selected Emerging Media as its Agency of Record for corporate communications. Xcel’s omnichannel approach to retail includes the licensing, distribution, marketing and sale of designer products across various distribution channels, including bricks & mortar, internet/digital and direct-response television. Emerging Media, a PR, marketing, branding and social media agency, will handle all strategic messaging, media and public relations efforts for the company. Brand level PR for Isaac Mizrahi and Judith Ripka will continue to be managed by Xcel’s internal PR team.
“Emerging Media truly understands the power of the Xcel Brands’ omnichannel strategy, and I am confident in this team’s ability to act as a strategic partner in proving and sharing that strategy with the market and the media,” said Xcel Brands CEO and Chairman, Robert D’Loren. “We recognized a shared passion in Emerging Media for telling a brand’s story in ways that create lasting and meaningful connections to loyal audiences. That’s what we’re all about.”
The agency will direct all of Xcel Brands’ PR and thought leadership efforts, as well as manage speaking opportunities, conferences and awards.
“Robert D’Loren has assembled an incredible team with an unparalleled vision for the future of retail brands,” said CEO and founder of Emerging Media, Susan Lindner. “We deeply identify with Xcel Brand’s core mission of connecting with brand followers on their terms, and look forward to sharing this mission with a nationwide audience.”
See Original Article in Bulldog Reporter.