Agency News

Xcel Brands Selects Emerging Media as AOR for Corporate Communications

Xcel Brands, a leader in omnichannel retail sales, announced that it has selected Emerging Media as its Agency of Record for corporate communications. Xcel’s omnichannel approach to retail includes the licensing, distribution, marketing and sale of designer products across various distribution channels, including bricks & mortar, internet/digital and direct-response television. Emerging Media, a PR, marketing, branding and social media agency, will handle all strategic messaging, media and public relations efforts for the company. Brand level PR for Isaac Mizrahi and Judith Ripka will continue to be managed by Xcel’s internal PR team.

“Emerging Media truly understands the power of the Xcel Brands’ omnichannel strategy, and I am confident in this team’s ability to act as a strategic partner in proving and sharing that strategy with the market and the media,” said Xcel Brands CEO and Chairman, Robert D’Loren. “We recognized a shared passion in Emerging Media for telling a brand’s story in ways that create lasting and meaningful connections to loyal audiences. That’s what we’re all about.”

The agency will direct all of Xcel Brands’ PR and thought leadership efforts, as well as manage speaking opportunities, conferences and awards.

“Robert D’Loren has assembled an incredible team with an unparalleled vision for the future of retail brands,” said CEO and founder of Emerging Media, Susan Lindner. “We deeply identify with Xcel Brand’s core mission of connecting with brand followers on their terms, and look forward to sharing this mission with a nationwide audience.”

See Original Article in Bulldog Reporter.

Emerging Media – Top 10 PR Agencies for Mobile Apps

New Independent Research Site Launches with Comprehensive Agency Rankings

Top 10 PR Agencies

Emerging Media is ranked as one of the Top 10 PR Agencies for Mobile and Wireless applications! That was the surprise we received on Monday via an email notification from a new independent research site called Top PR Agencies. The newly newly launched TopPRAgencies.com (press release)  has done quite a bit of research to develop their rankings and have populated a very comprehensive database of Public Relations firms. In addition to the rankings, the site promises to provide a comprehensive directory of PR agencies, research tools, blogs, press releases and a knowledge center.

Emerging Media has been working with Mobile and Wireless space for several years now and is very proud of what we have achieved for our clients. Our clients have spanned mobile applications, mobile radio, advertising and even software infrastructure for the industry. Here are just a few:

StearClear, an app-based designated driver service that gets you and your car home safely
Echolocation, a new hyper-local, micro-blogging app that connects users to highly relevant content based upon their location
TargetSpot: the largest Internet and mobile radio advertising network
WebNMS: A leading provider of wireless and mobile infrastructure software

top 10 pr agencies“As technologies have changed, we’ve found creative ways to adapt our PR strategies with the times – from content creation to events to social media,” said Susan Lindner, President of Emerging Media. “We’re inspired by the businesses we work with, and how these technologies move all of us forward”

The Top PR Agencies site shows great promise. They have already put a ton of effort and work into creating a great database that will be a helpful resource to agencies and corporate PR departments alike. We will certainly keep an eye on the site and see if we can improve our rankings over time!

EMERGING MEDIA JOINS THE GLOBAL PR NETWORK

25 Top-tier Firms Form Global Alliance

Global PR NetworkEmerging Media has broadened its international reach by becoming a founding member of the Global PR Network. The organization is comprised of some of the leading full-service public relations agencies that deliver global, regional and multi-country PR campaigns for a wide range of technology companies. The network’s objective is to support business growth strategies across the globe by creating compelling content to build and execute integrated public relations campaigns and social media strategies. The Global PR Network is comprised of 25 full service PR, marketing, branding and social media firms across North America, EMEA, South America and Asia and can provide services through a single point of contact or on a country-by-country basis.

The Global PR Network offers the following services for B2B, consumer electronics and technology companies:

  • Corporate public relations
  • Digital marketing services
  • Article writing services
  • Communication management
  • Social media campaigns
  • Social media management
  • Media training
  • SEO services
  • Business communication
  • Public opinion shaping
  • White papers
  • Press release distribution
  • Integrated marketing communications

 

For more than 10 years, Emerging Media has specialized in working with international technology companies looking make a mark in the U.S. market. We have successfully worked with more than 25 international companies, ranging from start-ups to market leaders, helping them differentiate themselves and thrive in a highly competitive and crowded marketplace. We have partnered with many international agencies and have managed global campaigns for some of the largest companies in their industries.

“Our goal in founding the Global PR Network was to connect exceptional independent firms around the globe so that we can leverage our experience to further the goals of our clients,” said Susan Lindner, President of Emerging Media. “All the firms share the same dedication to excellence and customers service which makes us effective partners when working with a client.”

If you want to learn more or need an international team for your PR and marketing initiatives, check out the Global PR Network.

Emerging Media Wins 2012 Golden Bridge Awards for Consumer Launch Campaign of the Year

NEW YORK, NY–(Marketwire – Oct 10, 2012)Emerging Media, an award-winning full service public relations, marketing, branding and social media agency, was named Winner of the 2012 Golden Bridge Awards for the Consumer Launch Campaign of the Year. The Gold designation recognized Emerging Media for its successful integrated communications campaign to launch tech accessories company, Toddy Gear.

“I started Emerging Media with a clear and concrete client goal: deploying smart, creative teams worldwide using cutting edge communications strategies, to achieve our clients’ most critical business objectives,” said Emerging Media founder and CEO Susan Lindner. “The ‘Dirty, Sexy, Gadgets!’ campaign is a prime reflection of that philosophy and the results we achieve for our clients.”

Emerging Media specializes in developing revenue-generating marketing and communications strategies for its clients in the technology, gaming, home decor, HR, media and consumer markets. For the Toddy Gear “Dirty, Sexy, Gadgets!” campaign, Emerging Media crafted branding and messaging for Toddy Gear, and executed an aggressive, nationwide public relations and social media campaign. Emerging Media orchestrated its launch at the 2011 Consumer Electronics Show and secured a broad range of media coverage from business, entrepreneur, technology, fashion and lifestyle outlets that directly led to increased revenue and web traffic, ecommerce sales and big box retail opportunities for Toddy Gear.

The Golden Bridge Awards celebrates the world’s best in organizational performance, products and services. More than 40 international judges from a broad spectrum of industries determined the 2012 Golden Bridge Business Awards winners on October 2, 2012 in San Francisco.

About Emerging Media:
Emerging Media is an award-winning full service PR, branding, marketing and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. With offices in New York, Los Angeles and Boston, Emerging Media creates innovative and revenue-generating strategies for clients across a wide spectrum of industries, from start-ups to Fortune 500 companies. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. Emerging Media is a certified Women’s Business Enterprise, the winner of the 2012 Golden Bridge Award for Consumer Launch Campaign of the Year, and a finalist in the 2012 PR News Digital PR Awards for Digital Marketing Campaign of the Year. Visit www.emergingmediapr.com and follow us on Twitter @emergingmediapr.

About the Golden Bridge Awards:
Golden Bridge Business and Innovation Awards are an annual industry and peers recognition program honoring best companies in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America, Best New Products and Services, Best Innovations, Management and Teams, Women in Business and the Professions, Case Studies, Customer Satisfaction, and PR and Marketing Campaigns from all over the world. Learn more about The Golden Bridge Awards at www.goldenbridgeawards.com.

EMERGING MEDIA BRANCHES OUT AT ATRIUM STAFFING

NEW YORK, NY – September 19, 2012 – America’s fastest growing woman-owned staffing firm, Atrium Staffing, today announced it has expanded its relationship with Emerging Media to include its Fashion & Retail, Marketing & Creative and Scientific recruitment divisions, as well as its Managed Services division. New York-based Emerging Media, Atrium’s agency of record, will now manage all of the strategic messaging and media relations for the company.

Since 1995, Atrium Staffing has set the standard in the staffing industry through its Applicant-CentricTM approach. As a result, Atrium Staffing’s outstanding talent stays in placements three times longer than the industry average, saving their clients time and money. Mid-sized to Fortune 500 companies turn to Atrium for its temporary, temporary-to-hire and direct hire placements in Administrative Support, Finance & Accounting, Marketing & Creative, Fashion & Retail, Technology and Scientific positions.

“As a fellow woman-owned business, we are thrilled to grow with Atrium and build on the last 12 months of success as we highlight each of Atrium’s thriving divisions,” said Emerging Media founder and CEO Susan Lindner. “The press and job seekers alike are hungry for straight talk on where the jobs are, how to get them and how to find a staffing agency where the applicant is just as important as the employer. We love working with Atrium for their commitment to matching the right Associate in the right job, every time.”

Atrium’s counselors maintain deep-rooted connections across the Fashion & Retail, Marketing & Creative, and Scientific industries. As a boutique agency with national capabilities, each division of top-tier recruiters are experts in their fields, handpicked from the industry and skilled in accurately matching the right candidates.

Emerging Media is known for its innovative and effective marketing and communication strategies for its clients in the technology, gaming, home decor, HR, media and consumer markets. Emerging Media’s primary focus is on providing dynamic public relations strategies that drive sales and show a demonstrable ROI on each client’s PR investment.

About Emerging Media

Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. With offices in New York, Los Angeles and Boston, Emerging Media creates innovative and revenue-generating strategies for clients across a wide spectrum of industries, from start-ups to Fortune 500 companies. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. Visit www.emergingmediapr.com and follow us on Twitter @emergingmediapr.

Media Contact:

Susan Lindner

Emerging Media

susan@emergingmediapr.com

212-922-5885

Emerging Media Earns WBENC Certification as Woman-Owned Business

NEW YORK, NY, June 26 - Emerging Media, an award-winning firm specializing in developing revenue-generating public relations, social media and marketing programs for its clients, received national certification as a woman-owned business by the Women Presidents’ Educational Organization (WPEO), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). In addition, Emerging Media Founder and CEO Susan Lindner was granted a seat on the WBENC Certification Committee to help certify and re-certify women business owners throughout New York.

“With our WBENC certification, not only will we broaden our field of opportunity, we will be able to reach even more forward-thinking businesses that value diversity as much as we do,” said Emerging Media founder and CEO Susan Lindner. “I look forward to expanding relationships with other WBEs while helping other women business owners to obtain their certification as well.”

As of 2011, it is estimated that there are over 8.1 million women owned businesses in America, generating $1.3 trillion in revenue and employing nearly 7.7 million people nationwide. Today, Emerging Media joins the elite ranks of only 23 WBENC certified PR firms in New York City.

WBENC’s national standard of certification is implemented by the WPEO, an organization dedicated to increasing access to business opportunities for women-owned businesses through advocacy, networking and education for over 13 years. Certification is granted after submitting to a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

By including women-owned businesses among their vendors, corporations, and government, agencies demonstrate their commitment to fostering diversity and the continued development of their supplier/vendor diversity programs.

About Emerging Media
Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. With offices in New York, Los Angeles and Boston, Emerging Media creates innovative and revenue-generating strategies for clients across a wide spectrum of industries, from start-ups to Fortune 500 companies. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. We deploy smart, creative teams worldwide using cutting edge communication strategies, to achieve our clients’ most critical business objectives. Visit www.emergingmediapr.com.

About WBENC
The Women’s Business Enterprise National Council is the nation’s largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 1000 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.

The Company Store Gets Comfortable With Emerging Media

Emerging Media Chosen as PR Agency of Record

NEW YORK – May 21, 2012 – The Company Store®, famous for top quality US-crafted bedding essentials, décor, down comforters and sumptuous sheets, announced its selection of New York-based Emerging Media as its agency of record. Emerging Media will manage The Company Store and CompanyKids brands’ strategic messaging, media relations, corporate social responsibility and product placement efforts.

“We chose Emerging Media because their energetic team of experts truly understands our specific business objectives,” said The Company Store director of marketing Karen Feldman. “We are confident that Emerging Media will go above and beyond to reach our goals and contribute our continual growth, philanthropic campaigns and overall brand awareness.”

Founded in 1911, The Company Store manufactures quality down comforters and bedding essentials to meet the sleeping needs of its customers. Its products include natural cotton and large-cluster European down comforters and featherbeds, hypoallergenic and down free PrimaLoft® comforters for allergy sufferers and a large selection of fashion bedding, home décor and apparel for both adults and children. For six generations The Company Store has manufactured products in its La Crosse, Wisconsin factory, where their quality control experts inspect all raw materials before they are approved for use.

“The Company Store has been a cherished American brand for more than 100 years, so starting a public relations program with that legacy is a marketer’s dream,” said Emerging Media CEO Susan Lindner. “We intend to kick off the next 100 years by inviting editors and TV producers to consider that quality, care and comfort are the heart of the best home design stories and are the essence of The Company Store and CompanyKids.”

Emerging Media, with offices in New York, Boston, and Los Angeles is an award-winning full service PR, branding, marketing and social media agency, known for its innovative communication strategies for clients in the consumer, technology, financial services, media and gaming sectors. Emerging Media’s primary focus is on providing dynamic and cutting edge public relations strategies that drive sales and show a demonstrable ROI on each client’s PR investment.

 

About Emerging Media

Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. We deploy smart, creative teams worldwide using cutting edge communication strategies, to achieve our clients’  most critical business objectives. Visit www.emergingmediapr.com or follow us on Facebook or Twitter

LEXINGTON SOLUTIONS SELECTS EMERGING MEDIA AS AGENCY OF RECORD

Emerging Media Opens Boston Office

BOSTON, MA–(Marketwire – Oct 11, 2011) – Lexington Solutions, a provider of world-class asset management software to the Low Income Housing Tax Credit (LIHTC) industry, today announced its selection of Emerging Media as its agency of record. Lexington Solutions has commissioned Emerging Media’s new Boston office to manage its messaging, positioning, media relations and social media surrounding its comprehensive asset management asset tool, Fusion™.

“We chose to work with Emerging Media because of their ability to rapidly understand the complexities of our industry and its technologies, and to execute on a targeted plan of action,” said Lexington Solutions’ COO Brian Madden. “We are confident that the team at Emerging Media will enable us to expand our reach into the LIHTC industry.”

Based on 35+ years experience, Lexington Solutions developed Fusion, the LIHTC industry’s most innovative asset management software. Filling a deep need in the market, Fusion allows asset managers to proactively manage properties, chart trends and troubleshoot issues, while dramatically increasing productivity while satisfying investors’ needs for real-time, accurate analysis and reporting.

“Lexington Solutions is in the enviable position of having created the most comprehensive and easy-to-use solution on the market today,” said Susan Lindner, president and founder of Emerging Media. “Because it was built by asset managers, for asset managers, Lexington Solutions has a competitive edge that we’re eager to bring to the attention of syndicators and financial institutions, as well as the reporters that cover them.”

Emerging Media, with offices in New York and Boston, is known for its innovative and effective marketing and communication strategies for clients in the technology, financial services, media, gaming and consumer markets. Emerging Media’s primary focus is on providing dynamic public relations strategies that drive sales and show a demonstrable ROI on each client’s PR investment.

About Emerging Media
Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. We deploy smart, creative teams worldwide using cutting edge communication strategies, to achieve our clients’ most critical business objectives. Visit www.emergingmediapr.com.

 

ATRIUM STAFFING SELECTS EMERGING MEDIA AS AGENCY OF RECORD

NEW YORK – October 4, 2011 – Atrium Staffing, a $90M woman-owned boutique staffing and recruitment firm with eight offices nationwide, today announced its selection of New York-based Emerging Media as its agency of record. Atrium Staffing, in its first ever public relations effort, has commissioned Emerging Media to manage its strategic messaging, positioning, media training and media relations efforts.

“We chose to work with Emerging Media because their team truly understand strategic business development,” said Rebecca Cenni, CEO of Atrium Staffing. “They are experts at creating the messaging that resonates with the media, our clients and applicants. I really feel they will help bring our company and our Applicant-Centric™ philosophy to a wider audience.”

Atrium handles temporary, temporary-to-hire and direct hire positions in Administrative Support, Finance & Accounting, Healthcare, Creative, Fashion, Retail, IT and Scientific placements. In addition to staffing and recruitment, Atrium also serves midcap to Fortune 100 firms through its nationwide payrolling services, independent contractor engagement and workforce management consulting services. The company is consistently ranked among the top five women-owned staffing firms in the nation and has garnered top honors on the Inc. 5000, NJBiz “NJ’s Finest”, TimeOut New York’s “Top Temp Agencies”, and Diversity Business’ Top Women, Diversity and Privately Held Firms lists.

“Everyday we’re inspired by Atrium Staffing’s award-winning efforts to put people back to work by finding the perfect match between applicant and employer,” said CEO Susan Lindner, Emerging Media. “As a fellow woman-business owner, we’re honored to bring their staffing and supplier diversity initiatives to the forefront and to give journalists and bloggers access to the best minds in the staffing industry.

Emerging Media is known for its innovative and effective marketing and communication strategies for clients in the technology, gaming, financial services, media and consumer markets. Emerging Media’s primary focus is on providing dynamic public relations strategies that drive sales and show a demonstrable ROI on each client’s PR investment.

About Emerging Media

Founded in 2005, Emerging Media helps evolving companies in fast moving industries by using PR strategies to drive sales and revenue. Clients seek out Emerging Media to enhance their position among competitors, stake out new markets and accelerate customer acquisition and loyalty. By working hand-in-hand with sales, marketing and executive teams, Emerging Media’s team of senior professionals takes PR into the realm of revenue generation. Emerging Media couples smart technologies with creative communications, marketing, events and social media strategies that inspire the media and move the marketplace with measurable results. For more information about Emerging Media, visit http://www.emergingmediapr.com.

 

 

EMERGING MEDIA BRINGS CLARITY TO THE ACRYLIC FURNITURE MARKET

PLEXI-CRAFT SELECTS EMERGING MEDIA AS AGENCY OF RECORD

NEW YORK, NY – June 14, 2011 –Plexi-Craft, the nation’s top custom manufacturer of acrylic furniture, fixtures and accessories for the design community, today announced its selection of New York-based Emerging Media as its agency of record. Plexi-Craft in its first ever, public relations effort has commissioned Emerging Media to develop its messaging, positioning and media relations efforts.

“We chose to work with Emerging Media because of their creativity and their proven ability to help companies use public relations to grow their companies,” said Allen Frechter, CEO of Plexi-Craft. “The personal attention given by Emerging Media’s team and the enthusiasm with which they approach our industry is refreshing. By bringing interior design experts onto our team, we know we’re going to gain traction faster than with traditional agencies.”

For over 50 years, Plexi-Craft has been designing and producing custom acrylic furniture, fixtures and accessories for designers, architects and design-conscious consumers who seek out style, innovation and value. Founded in the heart of New York City as factory outlet and manufacturing facility, Plexi-Craft has grown to become the #1 custom producer of acrylic furnishings in the country based on its commitment to quality and cutting edge design. Today, Plexi-Craft collaborates with a wide range of designers to take their ideas from sketch stage to finished product, bringing their visions to life, within budget and deadline, every time.

“One thing that all of our clients have in common is their passion for their customers and their dedication to being the best,” said Susan Lindner, president and founder of Emerging Media. “Plexi-Craft is an industry leader in acrylic design: unique custom pieces, hand-crafted to perfection by the most highly skilled craftsman. We’re honored to bring their message and their brand to the top designers and the reporters who cover them.”

Emerging Media is known for its innovative and effective marketing and communication strategies for clients in the technology, gaming, financial services, media and consumer markets. Emerging Media’ primary focus is on providing dynamic public relations strategies that drive sales and show a demonstrable ROI on each client’s PR investment.

About Emerging Media

Founded in 2005, Emerging Media is an award-winning full service PR, branding and social media agency, helping B2B and B2C companies make their mark in the ever-changing media landscape. By matching senior level, industry-specific support to each client, Emerging Media removes the learning curve investment typical in most agencies and ensures faster time to results. We deploy smart, creative teams worldwide using cutting edge communication strategies, to achieve our clients’ most critical business objectives. Visit www.emergingmediapr.com.