Over the last decade, the number of people who have used the internet has more than tripled. Here’s another doozy: the number of people on Facebook alone is the same as the number of total internet users a decade ago. Take a moment to think about that. That means that 12% of the world is on Facebook. That’s 1 billion people waiting and wanting to share, comment, like and engage. Think of it this way: that’s an opportunity for you, your company, and your brand to engage with 1 billion people. And we know that 53% of active social networkers follow a brand.
So the only question is: are you engaging enough?