Social media has come a long way since the first blogs and online forums. Gone are the days when “the internets” was for the nerds who spent their time not having friends and wearing pocket protectors. Just 40 years after the invention, not being on Facebook, Twitter, Tumblr AND Pinterest renders you basically invisible. This is even more true when you are a product or brand – if I can’t google you, you don’t exist. In this last decade we have sen that not only do you need to have online visibility, but you also need to have online likeability. It’s not enough to just have a website telling people what you do, but you need to have social outlets to share who you are.
Check out the succinct infographic below to see how far we’ve come.