From The Blog

Building Customer Heroes


CLIENT: Infinity Info Systems

INDUSTRY: Software

Infinity Info Systems specializes in providing customer relationship management (CRM) and business analytics solutions to mid-sized and large enterprises. Infinity came to us to help them increase the awareness of their expertise and industry specific solutions among potential financial services and health care customers.
We drew from Infinity’s rich 20 year history, deep industry experience and its commitment to client service to create the positioning and focus of the public relations campaign. One key component of the campaign involved utilizing Infinity’s customers to tell the story of how they benefited and improved their business with Infinity’s help.


Successful Tactics:

  • Focused PR efforts on industry publications: CRM, financial services
  • Made the customers the heroes of the stories
  • Demonstrated how Infinity helped drive sales and revenue for its customers through CRM software
  • Highlight Infinity’s experience and know how through Q&A articles, bylines and thought leadership

  • Strong media coverage in key publications including CRN, CRM, VARBusiness, Wall Street Journal, InformationWeek, Entrepreneur, NY Times
  • Infinity was regularly sought after for commentary on the topics of CRM, business intelligence, entrepreneurship
  • 30% sales growth year-over-year from 2007-2009